For the second straight year, the Harbor team joined the Project W team to build Walmart's 2023 Visual Identity System. This design system will be integrated into all Walmart touchpoints: digital, in-store signage, commercial films, and more.
Pushing the visuals with best-in-class simulation tools, lighting, rendering techniques, and hands-on collaboration drove the concept forward holistically and beautifully.
Building this VisID system for their holiday 2023 campaigns and beyond was a rewarding challenge that continues to push the brand forward and strengthen the collaboration process between all teams.
