When Publicis came to my team in mid-2022, the goal was very clear: elevating an already successful concept even further with Sparkle 2.0.
Pushing the visuals with best-in-class simulation tools, lighting, rendering techniques, and more hands-on Creative Direction drove the concept forward in a more holistic and beautiful way. Building toolkits for their holiday 2022 campaigns and beyond was a rewarding challenge and one that builds the foundation for what their Sparkle concept can become in the future. We also built a custom typeface made out of the hero sparkles for the client to use for every execution.
